Before you start making business videos, you should first make a decision as to whether or not you are going to make the video yourself or you will hire someone to help you with it. By making the videos yourself, you ensure that you are in control of everything.
You are in control of the content, the design, the feel and mood of the video, and basically everything else. You have the freedom to make all the decisions as you see fit and do things as you want them. However, when you hire someone, you can at least be guaranteed very professional work that can at least meet industry standards.
Next, you should know the whole point of your video. What do you want it to do? Do you want it to build on the awareness of your business or product? Do you want it to show that you are better than your competitors? Whatever your goals, make sure you know what they are before you make your video.
You should know your competition and what they are doing. Make business videos that will set you apart from the competition.
Next, you should understand just who you are targeting with said video. Knowing your target audience will help you determine just what type of videos you will be making. Will you make a series of infographics? Will you get actors and make it very dull and informative? Will it be animated? Know your audience and then identify the type of videos you will make.
Have a schedule for the release of your videos. Don’t just make one and release it and then take many months before releasing another and then a few weeks before releasing a third. In short, don’t be inconsistent. Have a timeframe. Make sure you take advantage of the market when you release your videos (ads in this case).
Make sure you have the right kind of equipment for your video. This will depend on the types of videos you intend on making. Items you may need could include a proper HD camera, microphones, a tripod, storage devices, et cetera.
Once you have the proper equipment, either write scripts by yourself or get help (either from your colleagues or from a professional). Prepare the whole story and format of the video and then pick out days for shooting and locations and actors.
Now you can shoot your business videos as you see fit. Here’s some resource that may help:
When you are done with that, trim and edit your videos so as to give them a nice professional look and then finally, you can publish them as you see fit.